Which club has the best logo, who has the worst logo and where does your squad come in the final stands?
There have been articles ranking logoes in other leagues around the world, but amazingly, when I did a Google search for -ALeague logo rankings nothing came up.
To put things right I’ve decided to write one myself going from worst to first.
Most articles along these lines are quite bare on detail, mine however is about twice as long as I don’t want to simply zip through them with little suppose or consideration, with 800 terms I would have just 80 for each. They deserve better than that.
So without further ado, here they are starting at number 10.
10- Adelaide United
For a club like Adelaide United, this badge is a huge letdown. The asymmetrical sides of the shield in the design are similar to those of Sydney FC’s old badge and the club’s name looks like it’s been shoved into the space with little thought or care. The three colouring “swoosh” in the colours of South Australia looks like something from another planet.
There’s a lot of empty white space and the ball at the base of the logo is scarcely recognisable. It would be better to use something iconic on their badge, like the Piping Shrike.
Ice hockey club Adelaide Adrenaline have done a much better job with their secondary logo and present what might be possible for Adelaide United.
Adelaide United, go home and do it again.
9- Perth Glory Another unremarkable logo is that of Perth Glory. There isn’t much to separate this design from that of Adelaide United, but the main differences in its favour are that the ball on Perth’s logo is actually clearly identifiable as a football and that the name fits better into the symmetrical shield.
Again, like Adelaide, it would be nice to see something iconic and recognisably Western Australian on the badge. As the city that stands on the Swan River and with the Black Swan as the state’s official emblem the obvious selection would be to feature a swan.
The logos of Swansea City and Wycombe Wanderers each feature swans in their designs and it’s something that Perth could go with as well.
In fact, it might not be such a bad notion to change the name of the club to Perth Swans to go with the new badge.
8- Brisbane Roar This logo appears more like a design concept than a finished product, it nearly looks as if someone has drawn a idea image of what the badge should look like and the club have utilized it in a rush.
The lion is partly obscured behind a ribbon bearing the club’s name while the lion itself could potentially be mistaken for a Silurian from Doctor Who, or as one person said, a griffin.
A traditionally bred design with a lion inside a round badge would work much better with Chelsea a well-known example, but similar to Brisbane’s logo the lion is poorly depicted. North Epping Rangers have a shield bearing a lion in the same colours as Brisbane Roar while Sporting Lisbon also have a lion on theirs, both of which seem more like lions.
Also, a name like Sporting Brisbane would be better.
A lion inside of a shield is penalty, but when there are much better instances elsewhere it merely highlights that Brisbane Roar’s execution of such a logo is mediocre at best.
7- Central Coast Mariners The wave on their logo is distinctive but it would better suit the club if they were called the Breakers to fit in with the surf theme. The trouble there, of course, is that the former NSL club called Breakers actually represented Newcastle- who are the Central Coast’s biggest rival.
More traditional elements for a club called Mariners would be things like an anchor or a ship’s wheel as can be seen on the logo of Corinthians who are a prime example. In addition, the route that the name of the club is warped around the top of the logo builds it look like it’s being distorted by an amusement park mirror.
A traditionally bred round badge with a palm tree in the centre and an anchor at the base with the name of the club going around above it in an arc might be more appropriate. The Flag of Lord Howe Island could give you a sense of what it might look like.
6- Melbourne City Nothing says Melbourne quite like an English Cross of St George with the British royal crown in service centres surrounded by a dead sheep, a Holstein Friesian bull, a Southern Right whale and its arch nemesis the whaling ship in each of the four quadrants.
As strange as it audios, all of these elements are actually featured on the flag of Melbourne, while the sailing ship as well as the policeman and the dead sheep are also featured on the Flag of Adelaide so they’re hardly unique or iconic to Melbourne. The flag is merely flown at two buildings in Melbourne and it is so obliterate that most Melbournians likely don’t even know that it exists.
Two main modifications were made to the design for the Melbourne City logo.
Firstly, the ram on the Flag of Melbourne is actually depicted as hanging dead from a ring or hook while the one on Melbourne City’s logo has been miraculously resurrected.
Secondly, the whaling ship has been replaced by the same ship on the Manchester City logo, although curiously the flags at the top of the first two masts are blowing towards the bow while the flag on the third mast is going backwards towards the stern, the same as on their 1972 -1 997 crest.
While the Flag of Melbourne is undoubtedly Melbournian, it is such an appallingly bad representation of the city itself that it never should have been used as part of the club’s logo and is perhaps symptomatic of the club’s confounded sought for meaning and identity.
Melbourne City’s logo is a flawed design because they based it on another flawed design. But at the least it looks like a finished product, unlike several other -ALeague logos.
5- Melbourne Victory While the “Big V” has been used by Victorian sporting squads for many years, it’s utilize on Melbourne Victory’s logo is somewhat undone by so clearly following the template of Arsenal.
The bulging double shield, with big outlined letters seems tacky and the word ‘Melbourne’ seems to be falling over backwards while the’ FC’ appears quite awkward. All of this is due to trying to fit three lines of text into an region which was only designed for one in the case of Arsenal’s badge.
A better template would be French club Girondins de Bordeaux who is not merely share the same colourings, but the white chevron as well. Unlike the Victory logo, it’s flat and doesn’t have a bubble look.
4- Newcastle Jets The shield of Newcastle features three jets against a blue background representing the link to the nearby air force base, with their name set against a red background in the top segment. The nickname “Jets” is held below on a red ribbon, creating a red-blue-red pattern.
The overall design is good and it’s nice to see a sense of local history and connect. The only real quibble is that the shield is bulging outwards similar to Melbourne Victory, but it’s a subtler effect that’s harder to notice as it’s merely a single shield and the text isn’t as distorted.
3- Western Sydney Wanderers According to their website, “The official club logo incorporates the key elements of the Western Sydney landscape; the mountains, valleys and gale river system that run throughout the region.”
It might be a good logo, but it’s also merely a series of interlocking letters like a number of other logos around the world and blends in a bit. The Wanderers have produced a nice logo, but it’s nothing special.
Technically though it’s pretty much flawless and the way it does this stylistically through the intertwine of their initials, is clever. Overall it represents the club very well.
2- Wellington Phoenix Their yellow and black circular logo has been likened by some to that of Borussia Dortmund.
Yet at the same hour the details inside are 100 per cent pure Wellington. The central feature of the design is a type of great water monster called a Taniwha, who took the form of a Phoenix like bird upon death. Below this is the Maori inscription’ E Rere Te Keo’ which it used as a rising bellow or rallying cry.
There’s a whole news page about how the logo is in relation to Maori creation legend of Wellington Harbour and how the story symbolises the culture and identity of the club on the Wellington Phoenix website.
The only real fault is that the’ FC’ appears a bit out of place and would be better off removed, but the Maori backstory to the main feature of the logo stimulates up for it and it’s also what dedicates this badge the edge over that of Western Sydney Wanderers.
1- Sydney FC And the winner is … Sydney!
Yes, I know, many fans of other clubs don’t like the Smurfs but whether you like them or not their logo is easily the best when it comes to visually depicting who the club represent.
At first it may seem flat, even bearing, but it’s this very simplicity which devotes it its class. They could have employed the harbour bridge, but it also looks like a number of other bridges around the world with the Tyne Bridge in Newcastle and New York’s Hell Gate Bridge being especially similar.
No, the only thing you need to show to represent Sydney is the Opera House. There’s no mistaking it for anything else.
In words of the visual styling, the colouring pallet is subdued and pastel toned like something that David Hockney might have employed, while the overall composition has a bit of an art deco poster kind of feel. It’s quite minimal and very refined.
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The only minor faults in its design might be the route that divided shading is used to create a sense of a three-dimensional camber and that an anchor or a shell might have been better than the Star of Federation. Maybe an art deco style font also could have been used.
After looking through hundreds of football crests from around the world, I can accurately state that there are remarkably few where you can identify where the club is based simply by the visual design of the logo, especially with the use of the eastern perspective.
Not only does this construct Sydney FC’s badge unique in the -ALeague, but among a rare few from among thousands of others from around the world.
That’s what situates Sydney FC’s logo apart as being absolutely world-class.
It might just be the world’s best football logo.
Read more: theroar.com.au